ReUSE, which stands for for Re–Used Stuff Emporium, is UC Berkeley’s student-run campus thrift store. This student organization runs the store in MLK Student Union, as well as several stations around campus where students, staff and faculty can easily take free items and bring their own reusable materials to donate.
This 2019 project was an overhaul of the entire brand aesthetic and website.
01. Original Branding
The Problem: Inconsistency. ReUSE originally had two logos, in different styles and with different color schemes. Due to this, ReUSE did not know when to use which logo, and customers would be unsure if both logos referred to the same student organization.
02. First Drafts
In the first round of logo drafts, I focused on three things:
- A lighthearted, brighter color palette that we could use consistently in all future branded materials
- A clean design style that was more modern and
- A logo with clearer visual symbols to describe what ReUSE is.
After these designs were submitted, they were voted on by ReUSE volunteers and edited based on their feedback.
03. Final Design
The final design combined multiple elements from previous iterations and also cleaned up the edges based on received feedback.
04. Website Implementation
After being finalized, the logo was implemented into all future branded materials: the (redesigned) website, social profiles and posts, printed flyers, and store signs.
Other Projects
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One Golden Moment Podcast Cover
2020 — Photoshop
One Golden Moment was The Daily Californian's sports podcast series, covering everything sports, from providing post-game coverage for all UC Berkeley games to exploring how university and professional sports addressed the COVID-19 pandemic.
As The Daily Californian's internal product designer, I communicated with the editorial and content-creating department to create a cover design that would be bright, inclusive, and timeless.
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The Tampon Tax Is Unconstitutional, Period.
2019 — Photoshop, InDesign
“If the Department of Defense can spend upwards of $80 million on erectile dysfunction drugs, I expect my sister’s menstrual products to at the very least be tax free.”
For this issue of Berkeley Political Review, I wanted to make a cover that told a story. Working with the article author and researching political cartoons and visual metaphors, I illustrated an image of pads and tampons being held out of reach, with stairs to represent financial ability.
In addition to the cover art, I was also responsible for several design spreads. The following articles and pages are my work:
- Cover Art & Pg. 32:The Tampon Tax is Unconstitutional, Period.
- Pg. 12: Obamacare Wasn’t Enough — We Need Medicare For All
- Pg. 58: The Mental State of California’s Prisons